RepairUs Refrigeration Ottawa Inc — Complete Content & Launch SEO
RepairUs Refrigeration Ottawa Inc is a commercial refrigeration company serving Ottawa businesses. I had previously managed their website RepairUs.ca, but as the business expanded into more commercial areas, I educated the client on the strategic advantage of launching a new Exact Match Domain (EMD) website to strengthen local relevancy and capture more service-based keyword searches across Ottawa and surrounding regions.
Client
RepairUs
Services
Website Content, SEO
Date
2024
Category
SEO, Writing
Location
Canada
Initial Challenges:
As the business continued growing and expanding into more commercial service areas across Ontario, the need for a highly targeted, locally optimized website became clear. The client wanted to:
- Strengthen visibility for refrigeration-related searches in Ottawa and surrounding areas
- Target more commercial-intent keywords to increase high-value inquiries
- Highlight specialized services and industries served with clear, professional content
- Build a scalable website structure that supports future SEO growth
Objective:
The goal was to create a high-authority, SEO-ready Exact Match Domain (EMD) website that would maximize local relevance and open more opportunities for business expansion.
🛠Scope of Work
To ensure the business maximizes visibility across Ottawa and surrounding areas, I delivered a complete website content and launch SEO strategy.
🔹 EMD Strategy & Client Guidance
- Recommended and explained the importance of an Exact Match Domain for local targeting
- Guided domain choice and site structure to support long-term rankings
- Suggested a page plan focused on services + local intent
- Home Page
- About Us
- Contact Page
- Complete Service Pages (commercial refrigeration repair, walk-in cooler service, etc.)
- Location Pages covering Ottawa and surrounding areas
- Blogs for long-term SEO growth and topical authority
- SEO-optimized headers, meta elements, and keyword placement
- Internal linking for easy navigation
- Clean content structure for mobile and desktop users
- Guidance to developers for speed and layout improvements
🔹 Full Website Content Development
I wrote every page of the new website, including:
Content was written in a benefit-driven, commercial-focused tone with clear calls to action to increase inquiry rates.
🔹 Technical SEO & UX-Driven Formatting
To support ranking and user experience from day one:
Results:
- The client now has a domain aligned with commercial refrigeration searches in Ottawa
- Service and location pages began ranking for refrigeration-related keywords regionally
- Visitors clearly understand expertise, emergency availability, and industries served
- The website is positioned for consistent local commercial service leads and long-term SEO growth
Impact:
By guiding the client toward a strategic Exact Match Domain and building complete high-authority website content, RepairUs now stands out in Ottawa’s commercial refrigeration market with a strong, search-optimized online presence built for conversions.
